Lead Generation Tips – Formality Need Not Be At 100%

When it comes to stereotypes, lead generation experts know how they work for both your advantage and disadvantage. Now when it comes lead generation campaigns for accounting, there is one prevailing stereotype that seems to affect not just accountants but the B2B sector as a whole.


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Lead Generation – Making Merchants Out Of Adventurers

Have you ever had a lead generation campaign and your merchant services company encountered someone completely new in the ways of business? Furthermore, this person came to run a business from being a consumer in the same market he or she is now catering to. Some might consider this person a pro and would consider them an excellent prospect for the lead generation campaign.


The truth is they could still just be akin to fantasy adventurers trying to become merchants. Your lead generation strategy might want to consider testing how much they know about selling to customers instead of trying to qualify them right away.


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Will IT Telemarketing Be Your Start-Up IT Firm’s Game Changer?

As a start-up IT company, one of your priorities is to increase revenue. The only way that’s going to happen is for you to find new customers. However, it is never easy to find business prospects that would love to employ the services of your IT firm. Due to the desire to obtain more leads, some IT companies choose to make use of IT telemarketing as part of their lead generation and marketing strategies.


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Important Reminders in Picking the Right Telemarketing Company

Businesses that seek to increase sales may need to employ the services of professional telemarketing companies. It has been proven time and time again that telemarketing still produces optimal and desirable lead generation results. Why is this? That is because telemarketing can directly get in touch with target decision makers, pre-qualify them before they become leads and help companies establish relationships with their prospects. Continue reading

2 Lead Generation Lessons from the Lord of the Rings

Business Leads, Business to Business Leads, Lead GenerationThe Lord of the Rings, written by J.R.R Tolkien, is a trilogy of high fantasy which chronicles the journey of the hobbit, Frodo Baggins, as he quests to destroy the One Ring of power which the Dark Lord Sauron seeks to reclaim. The series of novels has made much influence on our world of modern fantasy, but did you know that you could learn a thing or two about lead generation from it?

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