lead generation, business leads, telemarketing, credit card processing leads, IT sales leads, cash advance leads, cleaning services leads, b2b sales lead generation, telemarketing

Pre-Qualify Prospects for More Effective Lead Generation

lead generation, business leads, telemarketing, credit card processing leads, IT sales leads, cash advance leads, cleaning services leads, b2b sales lead generation, telemarketingBusinesses do B2B sales lead generation to help get new clients. The problem with the whole process is that, at times, a company’s lead generation campaign is not able to bring in leads that their sales team wants to work with. As a result, leads can be discarded or put aside, and that means lost opportunities. When your company dabbles in lead generation, like telemarketing, email or digital, it should produce leads that give you more chances at getting new clients.

Why does a lead get tossed aside by sales? The answer is because they do not deem it as qualified. When a lead is not qualified, it means that the prospect does not meet the minimum requirements that your sales team want to see in a prospect before they can give a proposal. Of course, you cannot work with just any company – think of other businesses that have no budget or don’t have that many employees. As such, it is important that you hand only qualified leads to your sales team. Continue reading


Outsourced Telemarketing Tips – Some Attention Required

So you decide to outsource telemarketing because you feel that there is just no way your attention can be divided any further. There are many circumstances where that is understandable. However, even an outsourced telemarketing firm still needs a minimal amount of attention in order to benefit. In the same sense, even your own customers have some responsibility over successful software implementation.

Continue reading


targeted sales leads, lead generation, business sales leads

Surgical Strikes with Targeted Business Sales Leads

targeted sales leads, lead generation, business sales leadsIn the military, the term surgical strike refers to an attack which results in only dealing damage to the legitimate military target. This is achieved by months of much strategic planning to make sure that only the intended target is damaged and collateral damage be brought down to a bare minimum, or have none at all. In marketing, we can say that we can achieve surgical strikes when we make use of targeted business sales leads.

Marketing should be strategic as to make sure that our marketing messages hit their intended targets, much like when executing a surgical strike. However, such “attacks” are difficult to execute when your leads don’t help you identify who your targets should be. In the end, launching a strategic marketing strategy all falls down to the type of leads your lead generation campaign gets you. Continue reading


lead generation, telemarketing, business leads, sales leads, professional telemarketers, b2b telemarketing, lead generation company, appointment setters

What to Look For in Lead Generation Telemarketers

lead generation, telemarketing, business leads, sales leads, professional telemarketers, b2b telemarketing, lead generation company, appointment settersAlthough we have plenty of other methods to help us in doing lead generation, we still just can’t get rid of telemarketing as something we should consider making use of. Now, when it comes to telemarketing, we leave our campaign in the hands of telemarketers who act as our front-liners; they pick up the phone, make cold calls and hopefully generate sales leads for us.

Before your telemarketing campaign can take off though, you first need to find the right telemarketers for the job. You can go as far as to look in every nook and cranny or under rocks and in hollow tree trunks. You are bound to find some people who are a good fit for your campaign soon enough. However, in assembling your team, you should be aware of what you need to look for in a telemarketer. Continue reading


lead generation, business to business leads

Is It Really Possible to Achieve Productive Lead Generation?

lead generation, business to business leadsMany businesses enact their own lead generation campaigns. Many of these businesses also wonder if is it really possible to achieve a productive campaign. Sometimes, however, people confuse what “productivity” means. Does your lead generation produce leads? If yes, that’s a good thing, but does your campaign produce leads that actually make you money? If no, then productivity is obviously low.

In business, numbers mean something – both big and small figures may mean something good or bad for your company. Numbers actually help you find out whether your lead generation campaign is productive or not. How? Well, just take a look at how many leads you are generating in a month as well as the money you make. After all, you made an investment into your campaign. The question now is that if you are generating a good amount of leads and are getting a positive ROI. Continue reading

Related Posts Plugin for WordPress, Blogger...


Client Testimonial


© 2014 121directmarketing. All Rights Reserved.

4270 West Ave. 40 Los Angeles, CA 90065 USA