Why Sales Leads Require Satisfied Customers Before Innovative Marketing

There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake.

 

It might sound strange for those of you who still think that emotions don’t play much of a part in B2B sales and marketing. But at the very least, there’s a strong case for prioritizing satisfied customers over innovative marketing if you really want to keep generating sales leads in the long run.

 

Continue reading


Outsourced Telemarketing Has its Own Long-Distance Awkwardness

There’s no denying the negativity of a long-distance relationship. What’s strange is that it’s not just romantic relationships that can experience these awkward drawbacks. Dealing with outsourced services can carry the same sentiment (even without the Valentine sentimentality).

 

In particular, outsourced telemarketing is one of those services that can be really thorny…

 

or easy enough to deal with.

 

Continue reading


Appointment Setters Should Really Have the Answer

Appointment setters take a lot of risks when they’re marketing via search. However, the biggest of them all might not have anything to do with the fickleness of Google nor the diminished attention span of mobile.

 

It might have to do with having an answer.

 

Continue reading


What Appointment Setters Can’t Do for 30 Seconds

Superbowl advertising sure gets a lot of hype for what are essentially just 30-second, bite-sized commercials. Marketers working in the longer process of B2B sales might even dismiss it all as pandering to the excess of impulsive, consumer culture.

 

But you know, what if there’s something these ads can do in thirty seconds that just can’t be done by your sophisticated B2B appointment setters?

 

Continue reading


Can Sales Leads Self-Replicate?

It sounds like a snake oil salesman’s dream, customers who somehow create more customers without them doing a lick of real work.

 

Lazy as it sounds though, that’s still quite similar to how referral marketing works. Instead of your own marketers generating the sales leads, you rely on the good will of your own customers to do all the pitching.

 

One really uncommon way to look at it though is that you’re actually helping customers with helping each other.

 

Even grouches cooperate at some point.

Continue reading

Related Posts Plugin for WordPress, Blogger...


Client Testimonial


© 2014 121directmarketing. All Rights Reserved.

4270 West Ave. 40 Los Angeles, CA 90065 USA