How and Where Can You Get More Auto Insurance Leads?

auto insurance leadsIf you’ve stumbled upon this article then it means only one thing: you need more auto insurance leads.

If you are then you’ve come to the right place. Within the following article you will find tips and techniques on how and where you can find more auto insurance leads for your insurance firm.

First off, why do you need more leads for your insurance business? Simple. You want more sales. In fact, you NEED more sales to:

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You Are Not a Total Success Yet-The Reason You Need Telemarketing

telemarketingEven the multinational companies in Canada today are still employing telemarketing to sell their products. They really can’t just sit back and relax while their competitors are multi tasking to devour every possible customer. This type of marketing is an essential aspect of all business entities. Why?  Unlike any other, it helps all businesses maintain a customer base while expanding their market. If you do not have a staff to entrust your marketing requirements with, then you will be missing out not one but a lot of other opportunities. It’s a common belief that people are only looking for the best product and service available.  Competition is just that, so you need to take the extra mile by employing the right marketing practice.   

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How to Retain Customers Using Telemarketing

telemarketing call centerEvery company in Canada needs to maintain a strong marketing campaign because no matter how big and good they are there will always be a customer/client drop off along the process.

However, all of them have one major weakness in common-they really can’t retain customers.  They are often confronted with several problems that hinder them to maintain their market.  And the challenges they need to face include:

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Telemarketing Means More for Lead Generation in Canada

b2b lead generationBad news is that no matter which path of telemarketing you take you will run into a lot of rude people.  But here’s the good news,  you can go about this type of marketing with services from telemarketing companies.  With good data and the right people on the phone, marketing through the telephone can get you in front of industry decision makers.

 You can talk directly with prospects and the more you call the better  you get at it.  The better you get then you will hear more ‘yes’ than ‘no’.    Continue reading


What is B2B Marketing through Telemarketing

outbound telemarketingLet me try to keep b2b marketing through telemarketing clear and understandable.  Telemarketing  or telesales in UK is simply the process of generating leads, making sales, or gathering marketing information through the use of telephone. It is more valuable  than personal selling because it saves time and money, but offers closely the same benefits in terms of direct relationship with customers. It may not only mean selling anything, for it could be conducting market research, setting appointments , generating prospects or making a customer follow up call after purchase.   

Telemarketing to discuss further is either inbound or outbound in scope.  Inbound telemarketing refers to the handling of incoming telephone calls.  It means taking customer service and sales calls from customers looking to make contact with the company. The idea of fielding calls from customers that pre-qualify themselves can seem like simple sales work, but the real key is that this type of  telemarketing serves as desk to accomodate all customers’ queries, meet their objections and educate them if necessary.  Telemarketers working in this type of telemarketing program normally do not need as much training as outbound reps because the customer already has shown an interest by calling in.

On the other hand, outbound telemarketing refers to the use of telephone to follow-up on inquiries, to sell products or services, to clarify or upgrade an order, or to gather information about consumers or other aspects of the market. Unlike inbound telemarketing, outbound telemarketing calls work by demanding immediate attention from customers. Representatives working on this side of the industry generally need more training and product knowledge because actual selling often involves more complex tasks. Continue reading

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