B2B Lead Generation Tips: Tip #10 – Reaping the Benefits

b2b lead generationWelcome to the last part of our ten part program on getting you more business leads and appointments. If you missed the second to the last part of the series or want to check it out again, you can do so by clicking here.

If you have followed our tips and techniques from the start, you can bet that the benefits will arrive within the near future. Now what can you expect to receive once these tips and techniques are applied for your b2b lead generation and appointment setting campaign.

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B2B Lead Generation Tips: Tip #9 – SEO

online lead generationWe are now reaching the end of our ten part series for getting you more qualified b2b leads and sales appointments. Last time we tackled combining the services of a telemarketing call center with the aid of a direct mail approach for your marketing campaign.

Now, we are going to learn what Internet marketing can do for your b2b lead generation and b2b appointment setting campaign; more specifically SEO.

SEO, or Search Engine Optimization if you want, is vital if you have your own website for your organization. As the name of the process states, it is where you put your website on the top of search engine results with your targeted keywords.

How is this beneficial?

People, more specifically businessmen, don’t have time to search around the net for a particular service or product. That is why the attention span of a person searching through search engines will only be within the first few pages. Therefore ranking in search engines is a must.

What happens if you rank? Think about this, you can sit back and relax and let the leads come pouring in, without much effort. Ranking may be tough at first, but when you get to the top spots then you are assured of sales leads that are already interested of your products and/or services from the start. The beauty about this is you can STILL combine it with outsourcing to a cold calling firm getting you even more leads, appointments, and of course more clients.

Tune in tomorrow for the last part of learning about tips and techniques on how you can get more great b2b leads for your organization.


B2B Lead Generation Tips: Tip #8 – The Direct Mail Approach

b2b lead generation, b2b appointment settingWe are nearing the end of our ten day tips and technique giveaway for b2b lead generation and b2b appointment setting. As always, if you have missed the previous technique on getting b2b leads, you can check it out by clicking here.

Last time, we have tackled what combining lead generation efforts can do for your organization. True that combining outsourced telemarketing call center services and other lead generation means can bring you extra “moolah” for your business. However, we only talked about Internet marketing on the previous tip.

Today, we are going more on an in-depth lesson on combining outsourced lead generation services and direct mail. You may be thinking that direct mail is an age old approach to getting leads and it’s not quite as effective as cold calling. True. However, there are still some benefits that direct mail excels more than outsourced cold calling services.

For one thing, it is by far one of the cheapest methods to get leads. Just print out a flier and send it out to a list of targeted prospects and wait for their reply. While you are waiting for their reply from the advertising material that you send out, telemarketers are still going at it with generating more leads for your organization. You can use this method if you need to crunch your budget a bit while still wanting to gain more business leads and sales appointments.

That’s it for today’s tip on business lead generation and appointment setting. The next time we will cover yet another tip and technique so keep posted!


B2B Lead Generation Tips: Tip #7 – Combining Strategies

b2b lead generation, b2b appointment settingWe are nearing the home stretch of our ten day b2b lead generation and b2b appointment setting tip and technique giveaway. If you’ve missed the previous tip, you can check it out by clicking here.

Now if you’re dead set in going for a specific telemarketing call center then first of all, Congratulations! However, this is not the end of the road yet. There’s still a lot more to do to make your success… um, successful.

For instance, getting a cold calling firm to handle searching for b2b leads and setting sales appointments is not the only lead generation method out there. In fact, it is just one of many. Now what would happen if you were to combine such strategies of generating leads? Wouldn’t that increase the potential of your organization to further increase its ROI?

Yes, you are correct for it will. While professional telemarketers are doing what they do best, it does not mean that your salespeople should slack off while waiting for the leads and appointments to arrive. You can combine lead generation efforts to get more leads, and thus, get a higher chance of gaining more clients for your organization.

You can advertise your services and/or products on the Internet and do online marketing whilst telemarketers are cold calling other targeted prospects. It’s like hitting two birds with one stone, or getting the double deal of the lifetime. You get the idea.

That’s it on combining lead generation strategies for gaining more leads and appointments. Next time there will be a new tip so watch out for it!


B2B Lead Generation Tips: Tip #6 – The Right Telemarketing Call Center

call center outsourcingWelcome back to learning about getting the right way to do business lead generation and b2b appointment setting. Last time, we talked about the wonders of what outsourcing to lead generation services can do for you and your organization (to check that tip out, click here). Today, we are going to learn how to look for a call center… THE right call center.

As stated before, you may have already heard some nasty things about telemarketing call centers and the way telemarketers talk to prospects. Fear not, it is just a matter of finding the right contact center for you.

How can we separate the capable cold calling firm from the not-so-capable ones?

It’s just a matter of asking the right questions. It’s just like interviewing someone if he or she is perfect for a job position in your organization. You ask them some questions to gauge their professionalism on what will be their tasks. Here are some questions that you can use in searching for the right contact center.

  • Can you give me a list of some companies that you have worked with in the past?
  • Where the campaigns of said companies successful?
  • Is your contact database updated and verified constantly?
  • How long have you been in the lead generation industry?
  • What happens if an appointment fails to show up?
  • How much are the services of your sales representatives?
  • What is your edge among other contact centers?

If the call center is able to prove that their answers with hard-core evidence, then by all means opt for them and let the business leads and sales appointments fill your sales pipeline.

This is it for today’s tip. Tune in tomorrow for the next technique on how to bring success to your b2b lead generation campaign.

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