B2B Lead Generation Tips: Tip #5 – Outsourcing to a Telemarketing Call Center

telemarketing call centerCongratulations! We are now on the fifth day of our ten day business lead generation and b2b appointment setting tip and technique giveaway! If you’ve missed the previous tip, you can still check it out by clicking here.

Today, we are going to talk about getting others to work for your marketing campaign. That’s right you read that correctly, you can get others to work for YOUR marketing campaign.

Outsourcing to lead generation services has already been used by hundreds, if not thousands of companies around the globe. So why shouldn’t you? Many would prefer getting the aid of professional telemarketers in telemarketing call centers than any other lead generation company.

Maybe you have heard a lot of things that would put these call centers to be blacklisted in your point of view. However, take a moment of time and look at the positive and entirely beneficial things that can put your organization on the map because of their aid. Let’s spill the beans on what their telemarketing services can bring about your wonderful financial success.


  • No more training your salespeople to do an extra load of tasks
  • Let your salespeople focus on closing sales rather than looking for leads
  • As such, the sales process will literally be cut down in half, or even more
  • Save internal costs by not using your own utilities for your lead generation campaign
  • Add up to your organization’s resources instead of using them all up bit by bit


There are tons of other wonderful things that call centers can bring for your marketing campaign and most importantly with your organization. Ask a reliable contact center today on what you can get from getting their services.

That’s it for today’s tip. Check again tomorrow for more!

B2B Lead Generation Tips: Tip #4 – Lead Nurturing and Management

lead generation advertisingThe last day we talked about how the calling script can be made to good use. We also tackled how the calling script should be written and used in business lead generation and b2b appointment setting.

Today we’re going to go through how to nurture and manage the b2b leads that you have already generated.

What’s the point of nurturing leads?

Is that even a valid question to ask yourself? If you don’t nurture and manage the leads you generate then they will all be just leads until kingdom come. If this happens, then what’s the point of doing your marketing campaign in the first place?

Nurturing and managing business leads is an integral part of any business demand generation campaign. What you do is you make sure that the initial interest that you generated from your potential client stays at its peak. You may have already have heard replies that consist of “I’ll keep that in mind,” or “I’m interested in purchasing but not right now.”

If you’ve heard of such things then what you need to do is send your business prospects quality material regarding the things and services that you offer. You can also send them up to the minute news with regards to your company. Share them your interests and your company’s success over the years to enhance their level of interest. Who knows, that sale is just around the corner if you nurture your leads well.

That’s it for todays tip regarding b2b lead nurturing and management for business lead generation advertising. Stay tuned tomorrow for more tips!

B2B Lead Generation Tips: Tip #3 – The Calling Script

cold calling, lead generation advertisingYesterday, we tackled cold calling as our tip of the day (to see the previous tip, click here). Today, we are going to talk about the right script and the right way to use said script in contacting your targeted business prospects.Why is the script so important in lead generation advertising through cold calling?The cold calling script is kind of like your magazine of bullets to reload your ammunition for your gun whenever you go into war. Without the bullets, your gun would of course be empty. In other words, your dead.Now think about cold calling; if you don’t have the script you’re either blathering out random words to your prospects or sound like you’re choking over the phone. Both outcomes can prove fatal to your future sales production. Just think about all the negative response that will come out of this.Before starting your business lead generation and b2b appointment setting cold calling campaign, make and refine your script. Do a bit of research as to how other cold callers would make their own technique in talking with targeted b2b leads.

Now research and script won’t win you the leads and sales appointments you want. You need to exude confidence in your voice to let your potential client know you know your stuff. But not too much as it may make your tone of voice to become a bit condescending.

That’s it for today’s tip on b2b demand generation. Stay tuned tomorrow for more great tips on marketing.

B2B Lead Generation Tips: Tip #2 – The Cold Call

cold calling for lead generationWelcome back again to learning about how you can improve your chances in gaining more quality b2b leads for your business.

On this second day, we will start talk about what marketing technique you need to use in generating your business leads. Let’s first start with the cold call.

Many businessmen and salespeople alike dread the cold call so much. It’s just like going up on stage to face up a bunch of people you don’t know. In short, you have to build up the confidence to make the first move and call your targeted prospects.

The first step to cold calling potential clients may be difficult, but if done right you may be on the verge of landing that deal. Do it wrong or lose to a lack of confidence and you may have lost a potential lead that may be also a possible sale for your company. Worse, what if your competitors get to your prospect first.

Confidence will be your first step in starting the call. Once your prospect answers, you only have a few minutes to pique their interests so get right to the point but don’t hard sell your products and/or services immediately. See first if they are truly interested to listen to your proposal, and if they do, then by all means continue with the call.

After the cold call, you might want to do follow-ups from time to time in order for your business lead generation and b2b appointment setting campaign to land that well deserved sale.

More tips to come on the following days so stay tuned!

B2B Lead Generation Tips: Tip #1 – The Contact Database

b2b lead generation, b2b appointment setting

Welcome to a ten part series of daily tips wherein each day there will be a post regarding new and effective ways to enable you to get quality b2b leads, set great sales appointments, and as a result will increase your company’s rate of income.

Without further ado, let us move on to our first tip.

Tip #1: The Contact Database

This doesn’t sound like much of a tip but it is as important as tying your shoelaces so that you won’t trip over them. Simply speaking, getting a contact database will be your first step in getting the leads that you need. In lead generation and b2b appointment setting, especially when done through cold calling, it is pointless to start the campaign without a reliable list.

Without said list, think about someone getting thrown into a new country without knowing their native tongue or having a map to guide him. Without said list, you’re like a lost puppy calling out to every dog in the world trying to check if it’s their mother. You get the general idea.

These contact databases can be found and purchased from reliable list providers. Even outsourced lead generation services have them as one of their primary tools in contacting business prospects.

Contact databases, especially notable ones, have precise and updated data pertaining to targeted prospects for your campaign. For instance, if you need leads from the IT industry then you get leads from the IT industry with contact information that will assure you of contacting your targeted decision maker from your targeted organization.

Make sure to get a reliable contact database before initiating your campaign. More tips to come soon so stay tuned!

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