Appointment Setting Tips – Change the Status Quo by Changing Customers

If you are what you eat, then obviously your business is what your customers are. But then again, maybe it’s not as simple. Sometimes your customers are more of a bigger representative of the entire industry than just you as an individual company. Think of how shoppers define retail or how children define the toy industry.

 

Likewise, your target market of B2B customers could be indicative of the entire industry (whether it’s financials, insurance, or technology). The really big question though is it still possible to change the benchmark standard of an entire industry simply because you’ve decided to change your own customers?

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Why Must Lead Generators Go Local in Order to Go Global?

For any seasoned marketer, the answer is obvious (especially if they’re well-versed in the marketing art of localization). When a B2B organization expands its reach and starts setting up base in different part of the world, going global and going local go hand-in-hand.

 

On the other hand, some lead generators might think that working on a purely online basis is enough to keep you from the responsibility of localized marketing.

 

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Are Old Sales Leads Like Bad Sequels?

With the Golden Globe awards once again recently concluded, it might surprise some people that the winner for Best Animated Film was Dreamwork’s How to Train Your Dragon 2. That’s not to say it was a bad movie but simply because sequels aren’t know for a perfect record for success.

 

Likewise, sales leads are remarkably similar when it comes to how marketers treat them. Despite their long-term benefits, the conventional wisdom dictates the best leads are fresh acquisitions instead of making a sequel out of currently existing clients.

 

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Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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Good Appointment Setting and Alienation Are Incompatible

You can have two things that don’t work well together and you can have two things that are just outright incompatible.

 

This difference is surprisingly not clear for those engaged in appointment setting. Unfortunately, the line really shouldn’t be so blurry. There reason for this though is sometimes appointment setters can be all too desperate to produce sales that they forget some of the other things that matter in business.

 

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