Thanksgiving in the United States is celebrated every fourth Thursday of November. This year (2012) it falls on November 22nd and many businesses are starting to prepare for this holiday. What started 149 years ago has been an annual tradition for many residents in the USA and has continued on to this day. As such, the following article will teach us how to prepare your b2b lead generation and appointment setting campaign for this particular celebratory day.
WHAT IS THANKSGIVING IN THE UNITED STATES?
“In 1621, the Plymouth colonists and Wampanoag Indians shared an autumn harvest feast that is acknowledged today as one of the first Thanksgiving celebrations in the colonies. For more than two centuries, days of thanksgiving were celebrated by individual colonies and states. It wasn’t until 1863, in the midst of the Civil War, that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November.”
During this holiday, people sit down and have a joyous meal together (that usually involves eating turkey) with family and friends to give thanks on the many things that have transpired in their lives.
HOW CAN YOU PREPARE YOUR B2B APPOINTMENT SETTING FOR THANKSGIVING?
Truth be told, your lead generation and appointment setting will not generate that much interest on this day. Simply put, a lot of people will not be in their offices; and if they are, expect that they will not be too happy. Nobody wants to miss out on Thanksgiving (especially when turkey is involved). So what you can do is take advantage of this day through a different approach. Here are some options for you to choose from:
Thanksgiving Discounts. You will not find a consumer on this earth that does not like to hear or see the words “Discount,” “Sale,” or even “Half off.” Other businesses will also like the idea of saving heaps of cash on the upcoming purchase. Just make sure your discount will not affect your company in a bad way.
Freebies. Aside from offering discounts in certain products and services, you can also offer some freebies that will go with the purchase. The freebie does not have to be of equal value to the purchase. You can give out items and services that has a price that is lower than the original transaction. Remember that the point of all of this is to gain enough interests for a successful conclusion to your b2b appointment setting campaign.
Free pre-cooked turkey. OK, this might be pushing it a little since turkey prices for this day can skyrocket (especially on the month of November). However, if you have the funds for it, you can negotiate with a local meat shop to give clients a free pre-cooked turkey when they buy something from you. If you do not have the finances for this, then there can always be other low-cost options for your Thanksgiving B2B appointment setting campaign.
How do you generate interests for your b2b appointment setting during this time of thanks? What are you most thankful for? Share them with us.
If you like what you have read and would like to know more about setting appointments during this season, check out http://www.121directmarketing.com.