Tag Archives: accounting leads

Sales Leads Should Not Result In Cultural Collisions

Accounting firms can find it tough to acquire sales leads when culture comes into play. Your company not only seems to speak a different language. Your values can also differ from your prospect businesses. But perhaps what can be worse is when you have actually acquired a lot of sales leads and the clash happens between them and a new target market.

 

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Appointment Setting Tips – Don’t Aim Too High

Normally, many gurus would encourage you to aim high in everything you do (be it in appointment setting, sales, or any other business process). For accounting firms, aiming for high-level prospects sounds very ambitious but realize you are playing with dangerous fire here. Unless your business is prepared in all areas (not just marketing or sales), your appointment setting strategy should set their sights a little lower.

 

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Lead Generation Tips – Formality Need Not Be At 100%

When it comes to stereotypes, lead generation experts know how they work for both your advantage and disadvantage. Now when it comes lead generation campaigns for accounting, there is one prevailing stereotype that seems to affect not just accountants but the B2B sector as a whole.

 

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Telemarketing Tips – Do Not Be Afraid To Finish Last

Do not be afraid to make use of telemarketing if you think it means you will finish last. You know what they say? “Nice guys finish last.” Now despite how many people have started making fun and twisting statement, there are still a lot of things that make finishing last all the more worth it (be it telemarketing or even any other lead generation method that classifies as ‘nice’).

 

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Telemarketing New Financial Services – Ask For A Chance

Telemarketing is one of the few choices left for small, young financial businesses and professionals who have yet to make their way into the business world. But no matter how young, you can start maturing your practice by anticipating the challenge that every new business face: lack of experience. Fortunately, it can be through cost-effective methods such as telemarketing and email that you can ask people to give you a chance.

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