Tag Archives: accounting sales leads

Sales Leads – Understanding Their Actual Rate

Rates. The accounting practice can be quite familiar with them. Sales leads are a different sort of rate though. It is the kind of rate that many deem unpredictable or just hard to understand. Nobody can blame you really. There are so many factors like the tools being used, the market being target, as well as the actual people involved. On the other hand, starting with just those may bring you closer to understanding the rate of your incoming sales leads.

 

Continue reading

Sales Leads Should Not Result In Cultural Collisions

Accounting firms can find it tough to acquire sales leads when culture comes into play. Your company not only seems to speak a different language. Your values can also differ from your prospect businesses. But perhaps what can be worse is when you have actually acquired a lot of sales leads and the clash happens between them and a new target market.

 

Continue reading

Appointment Setting Tips – Don’t Aim Too High

Normally, many gurus would encourage you to aim high in everything you do (be it in appointment setting, sales, or any other business process). For accounting firms, aiming for high-level prospects sounds very ambitious but realize you are playing with dangerous fire here. Unless your business is prepared in all areas (not just marketing or sales), your appointment setting strategy should set their sights a little lower.

 

Continue reading

Lead Generation Tips – Formality Need Not Be At 100%

When it comes to stereotypes, lead generation experts know how they work for both your advantage and disadvantage. Now when it comes lead generation campaigns for accounting, there is one prevailing stereotype that seems to affect not just accountants but the B2B sector as a whole.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...