Tag Archives: accounting services leads

Sales Leads Should Not Result In Cultural Collisions

Accounting firms can find it tough to acquire sales leads when culture comes into play. Your company not only seems to speak a different language. Your values can also differ from your prospect businesses. But perhaps what can be worse is when you have actually acquired a lot of sales leads and the clash happens between them and a new target market.

 

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Have A Lot Of Sales Leads? Do Not Be Like Aesop’s Hare!

If sales leads are opportunities, Aesop’s little fable of the tortoise and hare can teach you how taking them too lightly is a fatal mistake. Many people interpret the story as a reason to take things slow and steady, like the tortoise. But on the contrary, natural speed can still make for a natural winner. For lead generation, the real moral is to not let pride compromise that speed when you are in a race for sales leads.

 

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