Tag Archives: advertising lead generation

Lead Generation Tips – Know Thy Opposition!

Advertising is just one of those industries where lead generation campaigns have stronger ties with the voices of consumers. Unfortunately, that voice has mostly been negative as critics of advertising continue to come up with every excuse to consider the industry irrelevant, or worse, the whole concept of marketing. However, should your lead generation strategy be all about fighting this back or is there more to who is ‘against you’?

 

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Sales Leads From Self-Respect Or Self-Promotion?

When getting sales leads for advertising, the dichotomy of self-respect and self-promotion can be an obstacle. Some businesses see running ads as the ultimate sign of selling out. Others see that self-promotion is necessary to generate exposure (and even acquire sales leads of their own).

 

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