Tag Archives: appointment setters

Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

Appointment Setters Must Always Test the Waters of Budding B2B Channel

The biggest challenge of every B2B salesperson is information. They need a name, a number, a way to learn about where their potential customers are and how to close a deal.

 

That much hasn’t changed even when the tools for acquiring that information have undergone a digital revolution. Instead of just phone numbers you now also have email addresses and social media accounts. Everyone’s trying to be on all the screens that are facing business owners when everyone used to ask for their ears.

 

All the same, they’re still doing their best to get a market’s attention. The danger though is when appointment setters jump far too quickly each time a new channel starts to open up. Test the waters first!

 

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Appointment Setters Should Really Have the Answer

Appointment setters take a lot of risks when they’re marketing via search. However, the biggest of them all might not have anything to do with the fickleness of Google nor the diminished attention span of mobile.

 

It might have to do with having an answer.

 

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Appointment Setting Tips – Change the Status Quo by Changing Customers

If you are what you eat, then obviously your business is what your customers are. But then again, maybe it’s not as simple. Sometimes your customers are more of a bigger representative of the entire industry than just you as an individual company. Think of how shoppers define retail or how children define the toy industry.

 

Likewise, your target market of B2B customers could be indicative of the entire industry (whether it’s financials, insurance, or technology). The really big question though is it still possible to change the benchmark standard of an entire industry simply because you’ve decided to change your own customers?

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Alarmism and Appointment Setters

You know it could all be thanks to the internet that the world is more informed about the crazy things that are happening in the world. Recently, LeBron James made news for taking part in the recent “I can’t breathe.” protests. Meanwhile everyone from terrorists in Mosul to Russian commentators are swarming with laughable incredulity at the fracas.

 

But rest assured, that’s as political as this post is going to get. It’s just when you take a step back, you have to realize that this isn’t SNL. This is reality, the reality that anything being published can rapidly gain traction and notoriety as it jumps along whatever’s causing the latest global alarm.

 

This is same alarm can be of a great boon to appointment setters or it can be the worst mistake they’ve ever made.

 

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