Tag Archives: appointment setting services

Appointment Setters Must Always Test the Waters of Budding B2B Channel

The biggest challenge of every B2B salesperson is information. They need a name, a number, a way to learn about where their potential customers are and how to close a deal.

 

That much hasn’t changed even when the tools for acquiring that information have undergone a digital revolution. Instead of just phone numbers you now also have email addresses and social media accounts. Everyone’s trying to be on all the screens that are facing business owners when everyone used to ask for their ears.

 

All the same, they’re still doing their best to get a market’s attention. The danger though is when appointment setters jump far too quickly each time a new channel starts to open up. Test the waters first!

 

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Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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Good Appointment Setting and Alienation Are Incompatible

You can have two things that don’t work well together and you can have two things that are just outright incompatible.

 

This difference is surprisingly not clear for those engaged in appointment setting. Unfortunately, the line really shouldn’t be so blurry. There reason for this though is sometimes appointment setters can be all too desperate to produce sales that they forget some of the other things that matter in business.

 

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Alarmism and Appointment Setters

You know it could all be thanks to the internet that the world is more informed about the crazy things that are happening in the world. Recently, LeBron James made news for taking part in the recent “I can’t breathe.” protests. Meanwhile everyone from terrorists in Mosul to Russian commentators are swarming with laughable incredulity at the fracas.

 

But rest assured, that’s as political as this post is going to get. It’s just when you take a step back, you have to realize that this isn’t SNL. This is reality, the reality that anything being published can rapidly gain traction and notoriety as it jumps along whatever’s causing the latest global alarm.

 

This is same alarm can be of a great boon to appointment setters or it can be the worst mistake they’ve ever made.

 

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How Fiction Simulates Your Appointment Setting Process

You know you should never see your appointment setting process as a dull, boring, and unmarketable chain of events. In fact, don’t you think it’s bad enough that you feel the same way about your B2B products?

 

Because, believe it or not, fiction has already found plenty ways to simulate your day-to-day existence. The only difference is that fiction just embellishes it with a new perspective that you don’t think is applicable to your B2B marketing and sales process.

 

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