Tag Archives: appointment setting

Appointment Setters – Antidotes to Post-Valentine Potions

During the month of February, you can say it’s even a duty for most people that they forego their business interests in favor of their romantic ones. It explains why most workers try to leave early on Valentine’s Day.

 

But since that day’s long over, it’s back to work for your salespeople. And as marketers, it is your duty to make sure they still continue to make more appointments with potential customers and not just their dates.

 

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B2B Marketing Tips – A Survival Guide to the Holiday Haze

As the year ends, folks tend to be pretty sluggish time when it comes to their work. Their minds tend to wander to thoughts of family, dinners, or simply lounging about the office. It’s not exactly the best state of mind for talking business. Emails. Phone calls. Websites. Even professional social networks. None of these really suit the seasonal mood.

 

But then again, that’s exactly why B2B marketers can be at their busiest this time of year. (Assuming they’re not caught up in the same post-holiday snooze.) The trick lies in keeping the campaign alive without killing this mood.

 

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A Few Holiday Reminders For B2B Email Marketing

It’s the holiday season and with everyone packing their schedules (and their bags) for vacation, you need to start marketing to prospects in advance. A campaign that starts early can end early, leaving everyone with enough peace of mind until they hit their desks again next year.

 

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Telemarketing Tips – Targeting Multiplies Value

In business, it’s often a common mistake to think that the raw value of any business is ultimately what wins competition. If your product is just that good, nothing else really matters. Not marketing, not sales, not financial management etc.

 

Obviously if you go any further, even a startup rookie’s going to find the idea stupid. Still, this misconception manages to slip through professionals’ minds in more subtle ways. In the end, even if they invest in, say, marketing, they still end up on just the product alone to make a sale.

 

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Telemarketing Tips – How to Avoid Calling the Dead

Now, now, you can relax. You’re not about to read a telemarketing horror story about some hapless agent calling the other side. Dead numbers are simply numbers that are no longer available or do not belong to the prospect you were hoping to engage.

 

Then again, they can be quite scary in their own right.

 

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