Tag Archives: appointment setting

Appointment Setting Those Taking The Less-Traveled Road

One of today’s most popular appointment settingstrategies involve targeting businesses who are just starting out. These are the kind of businesses whose decision makers and owners still lack sufficient knowledge. The reasoning here is that B2B companies like yours use the appointment setting process to start the education they need. Coming out with a sale is also an added benefit.

 

However, how aware are you that you are in fact appointment setting with prospects taking a less traveled road? For example, look at this FoxBusiness article which tells the story of Squarespace’s founder:

 

 “Coming out of college with a job offer from Google sounds like a win, but Anthony Casalena decided to go in a different direction. Convincing his dad that turning down Google and creating his own company was the more lucrative way to go, however, took a bit of persuasion.”

 

Have you ever heard similar stories from other prospects? They were given a chance to work with this or that big company but they decided to strike out on their own? Naturally, you have to respect such an independent spirit. On the other hand, your appointment setting campaign should not ignore the reality of challenges awaiting these prospects.

 

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Before Appointment Setting, Understand Impact Of Demos

Before you start your appointment setting campaign, there is a good chance that you have already demonstrated a few of the capacities of your IT business. This is naturally a smart move. Prospects are more likely to trust you and go further into the appointment setting process because they have seen you walk your talk. On the other hand, demos can have other impacts that may need to be controlled or even negated.

 

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When Sales Leads Are Jumpstarted By Something Else

Sometimes the business leads of your accounting firm could result from no really big effort on your own. It could be the result of something else stirring the market and has business owners scrambling for your expertise. Qualifying these accounting leads a bit too normally might be a bit risky however. Understand what it is that raised their alarm and be wary about coming off as exploitative.

 

Sales Leads, Tax Sales Leads, Accounting Leads

A jumpstarted car is one that is forced without a key.

 

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Be Ahead of the Game Using Superior Telemarketing Strategies

Since time immemorial telemarketing has been the main “power source” of companies all around the globe, helping them gain edge over their competitors. For small and medium businesses on the other hand, this is what kept them afloat because it has levelled off the playing field which was once dominated by conglomerates and other multi-billion dollar companies. Creating a unique image or “branding” their products and services to set them apart for their consumers to remember them has been easier than ever.

 

Sadly though, despite the developments in internet marketing and the advent of social media, so many outbound telemarketing companies still fail to level up and improve their strategies. Up until now some of them are still considered nuisance rather than productive vehicles for smart choices and customer convenience. So here are some helpful tips on how effective lead generation and appointment setting tactics can be applied to get your prospective clients to pay close attention to what you are saying.

 

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IT Lead Generation Tips – Asking Information Is Always Good

The process of IT lead generation is the process of asking for information. These days, many are saying information is more widely available than before. That though, has spawned a new fear that it has become too available. People have grown wary of those who ask for it, including decision makers. Will this hesitation spell the end for information technology and lead generation as well?

 

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