Tag Archives: appointment setting

Appointment Setting Tips – Know When Looks Deceive

The appointment setting process is one of those processes where it is really important to know when something is not what it appears. For instance, tax consulting companies that use the process have seen many cases where misjudging by appearances compromised their business relationships. How can you prepare your own appointment setting strategy from making the same mistake?

 

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Lead Generation And Derivative Works

Lead Generation, Business Lead Generation, Sales LeadsWhat do lead generation and derivative works have in common? Well you can say it has something to do with the classical marketing concept known as the Unique Selling Position (USP). Without going into too much detail, a USP is basically the thing you keep saying throughout you entire lead generation strategy to show that your product or services are, well, unique.

 

At first, this might sound contrary to the idea of a derivative work (obviously on the count of it being derivative). However, you may not know this but many of those in the marketing lead generation business can find difficulty purely because a lot of today’s marketed products are derivative in one sense or another!

 

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Lead Generation Tips – Avoid The Social Ladder

It seems that with social marketing finding application even on the subject of lead generation, some people presume that the value of your business is longer based on what you can do but who you have served or who your friends are. Unfortunately, you have to wonder if it means marketing is now reduced to a game of climbing the social ladder. Is this the kind of business you want out of your lead generation process?

 

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Appointment Setting Tips – Don’t Aim Too High

Normally, many gurus would encourage you to aim high in everything you do (be it in appointment setting, sales, or any other business process). For accounting firms, aiming for high-level prospects sounds very ambitious but realize you are playing with dangerous fire here. Unless your business is prepared in all areas (not just marketing or sales), your appointment setting strategy should set their sights a little lower.

 

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2 Lead Generation Lessons from the Lord of the Rings

Business Leads, Business to Business Leads, Lead GenerationThe Lord of the Rings, written by J.R.R Tolkien, is a trilogy of high fantasy which chronicles the journey of the hobbit, Frodo Baggins, as he quests to destroy the One Ring of power which the Dark Lord Sauron seeks to reclaim. The series of novels has made much influence on our world of modern fantasy, but did you know that you could learn a thing or two about lead generation from it?

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