Tag Archives: appointment setting

B2B Marketing Strategies Don’t Always Go Smoothly

Remember that time when you’ve been ridiculously lucky that everything seems to be working on your way? Yeah, that was an awesome time. But what about those times when the sky seems to be falling down on you? We all had those moments. Even your B2B marketing has those moments.

 
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Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

Setting Sales Appointments with Numbers Isn’t Necessarily A Shallow Tactic

It’s true that numbers don’t always win. In fact, sometimes they can serve more reason to doubt or create more disappointment in business decisions. From the consumer’s end, sometimes numbers have only been used to lie or ‘not tell the whole story.’

 

That doesn’t mean you shouldn’t use them to win sales appointments.

 

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Plan Your Appointment Setting Strategies Around Schedule Management

Like a lot of things in the B2B sales process, tying appointment setting strategies with schedule management seems like stating the obvious. Under the surface though, a lot of questions remain unanswered. Aren’t there different management styles?  What about time zone differences? Is punctuation a bigger deal in one region or in one industry compared to another?

 

Answering these questions might be too much to cover in a single blog post but here are some of the basic techniques to synchronizing your appointment setting strategy with the schedule management habits of any target market.

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