Tag Archives: appointment setting

Sales Appointment Tips – Distinguish Feedback from Exploitation

Most of the time, businesses are always called to serve customers. Happy customers mean more sales. It’s also important to actually improve a customer’s experience even before the buying decision, especially in B2B industries. That’s why getting feedback is important. It helps construct the experience.

 

On the other hand, there can be a dark side to this. Rare as this could be, there are moments when a sales appointment only occurs after your business has been nothing short of exploited.

 

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What Appointment Setters Can’t Do for 30 Seconds

Superbowl advertising sure gets a lot of hype for what are essentially just 30-second, bite-sized commercials. Marketers working in the longer process of B2B sales might even dismiss it all as pandering to the excess of impulsive, consumer culture.

 

But you know, what if there’s something these ads can do in thirty seconds that just can’t be done by your sophisticated B2B appointment setters?

 

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Appointment Setting Tips – Change the Status Quo by Changing Customers

If you are what you eat, then obviously your business is what your customers are. But then again, maybe it’s not as simple. Sometimes your customers are more of a bigger representative of the entire industry than just you as an individual company. Think of how shoppers define retail or how children define the toy industry.

 

Likewise, your target market of B2B customers could be indicative of the entire industry (whether it’s financials, insurance, or technology). The really big question though is it still possible to change the benchmark standard of an entire industry simply because you’ve decided to change your own customers?

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Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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Good Appointment Setting and Alienation Are Incompatible

You can have two things that don’t work well together and you can have two things that are just outright incompatible.

 

This difference is surprisingly not clear for those engaged in appointment setting. Unfortunately, the line really shouldn’t be so blurry. There reason for this though is sometimes appointment setters can be all too desperate to produce sales that they forget some of the other things that matter in business.

 

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