Tag Archives: appointment setting

Alarmism and Appointment Setters

You know it could all be thanks to the internet that the world is more informed about the crazy things that are happening in the world. Recently, LeBron James made news for taking part in the recent “I can’t breathe.” protests. Meanwhile everyone from terrorists in Mosul to Russian commentators are swarming with laughable incredulity at the fracas.

 

But rest assured, that’s as political as this post is going to get. It’s just when you take a step back, you have to realize that this isn’t SNL. This is reality, the reality that anything being published can rapidly gain traction and notoriety as it jumps along whatever’s causing the latest global alarm.

 

This is same alarm can be of a great boon to appointment setters or it can be the worst mistake they’ve ever made.

 

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How Fiction Simulates Your Appointment Setting Process

You know you should never see your appointment setting process as a dull, boring, and unmarketable chain of events. In fact, don’t you think it’s bad enough that you feel the same way about your B2B products?

 

Because, believe it or not, fiction has already found plenty ways to simulate your day-to-day existence. The only difference is that fiction just embellishes it with a new perspective that you don’t think is applicable to your B2B marketing and sales process.

 

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Should Appointment Setters Care About Prospect Skillset?

Budget, Authority, Need, and Timeframe.

 

For those new to B2B marketing and sales, this is a good place to start defining leads before setting appointments. However, the reality is that there could always be more complex factors at work behind a prospects decision.

 

Skills should be of particular importance to appointment setters right about now. Much is discussed on the topic of managerial skills versus other core assets that could be of concern to yourself and to your prospect company.

 

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B2B Appointment Setting Tips – Dealing With a Duggar

Whether you’re a fan of them or not, whether you’re religious or not, it’s hard to miss the financial chops of the Duggar family. These same financial chops though could literally chop your appointment setting efforts in half if you’re not prepared to deal with Duggar-style price wranglers.

 

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Sales Leads Are Obstructed by Political Paranoia

It’s said that empowering your prospect can win you rapport and generate more sales leads. But what’s the opposite of that? Can anything depower your customer’s buying decision and render your marketing attempts useless?

 

Paranoia and fear would certainly fit the bill. And in the work place, politics tend to be a major producer of both.

 

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