Tag Archives: appointment setting

Appointment Setting Tips – When Insanity is the New Normal

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The question is has your business realized it yet?

Sure, there’s still merit to saying the right things carefully. Punctuality’s still good as is focusing on the client’s needs. Common courtesy is still crucial if you want a successful appointment setting campaign.

 

And yet, how much of these objectives are actually attached to the trappings made up about corporate life?

 

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Sales Leads Don’t Need A Countdown

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can.

 

Meanwhile, active lead generation activities are put on hold. Any hope of meeting new, high-value sales prospects becomes wishful thinking at that point. It seems like the only best option is to ride it out and be patient. Wait for the Christmas that will come after the holiday season and then you can start opening your sales leads.

 

This countdown though isn’t really necessary. In fact, it can actually do more harm than good. Contrary to what your mom taught you, it’s not good to wait until Christmas. Start generating your sales leads now!

 

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Generating Sales Leads VS Closing Sales

Just how much should you demand from a lead generator?

 

This is often a question for those outsourcing them. It’s also a pitfall for those who think that outsourcing is a lot easier than generating sales leads yourself.

 

But reasonable as that sounds (that’s right, it is), there is also a limit to how much you can ask. Even if you were to assemble your own B2B marketers, you can focus too much on generating sales leads instead of closing them.

 

You don't need this much to close a lead.

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Lead Generation Tips – Perception VS Technical Facts

You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact.

 

Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute misconceptions about your industry. Shouldn’t it be about time to adopt the opposite approach?

 

Why not value people’s perception instead of always betting on technical facts?

 

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Telemarketing Tips – Why Prospects Don’t Like Lines

 

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