Tag Archives: b2b appointment setting

Sales Leads – Understanding Their Actual Rate

Rates. The accounting practice can be quite familiar with them. Sales leads are a different sort of rate though. It is the kind of rate that many deem unpredictable or just hard to understand. Nobody can blame you really. There are so many factors like the tools being used, the market being target, as well as the actual people involved. On the other hand, starting with just those may bring you closer to understanding the rate of your incoming sales leads.

 

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Appointment Setting Tips – Help People Get A Vacation

Appointment Setting, B2B Appointment Setting, Lead Generation

Your appointment setting strategy does not always have to view vacation seasons with enmity. On the contrary, your commercial cleaning firm might actually fare well by helping prospects take a vacation instead of wishing they were around the office longer just to receive your phone or email. Your appointment setting strategy can benefit from people out of that office just as easily.

 

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Appointment Setting Tips – Know When Looks Deceive

The appointment setting process is one of those processes where it is really important to know when something is not what it appears. For instance, tax consulting companies that use the process have seen many cases where misjudging by appearances compromised their business relationships. How can you prepare your own appointment setting strategy from making the same mistake?

 

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Appointment Setting Tips – Don’t Aim Too High

Normally, many gurus would encourage you to aim high in everything you do (be it in appointment setting, sales, or any other business process). For accounting firms, aiming for high-level prospects sounds very ambitious but realize you are playing with dangerous fire here. Unless your business is prepared in all areas (not just marketing or sales), your appointment setting strategy should set their sights a little lower.

 

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Appointment Setting – Is Image Really Everything?

When it comes to marketing and appointment setting, people have come to develop a black-and-white view regarding business image. On one side, you have people who think image is everything and do everything to preserve it to make sure future appointment setting campaigns are a success. On the other end, there are those who do not care for image and see it as a shallow excuse to forsake real business values.

 

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