Tag Archives: b2b appointment setting

Stop These Poor Lead Nurturing Habits in Your Marketing

For those that have not actualized inbound marketing or sales development activities, it gives a chance to make an unmistakable guide to figure out what issues, assuming any, should be tended to; how to best address them, and what the snappiest way to effect would be.

For companies that have been actualizing either of these methodologies, it’s an open door for a decent registration to recognize chances to upgrade their efforts. Continue reading

Need More Business Prospects? Here’s How Social Searching Works

One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them.

I guess we can call these types of sites “directories,” but what is clear from the discussion is that people aren’t really looking for directories; they are looking for answers, recommendations, and user experiences. Social sites ask members and visitors to rate their experience, good and bad, with a business and post that information for others to view. Depending upon who you listen to, actual purchases made over the Web only make up about 3% of all commerce, but buying decisions are made every day through research on the Web. Continue reading

B2B Marketing: 5 Things To Consider in Choosing VoIP Services Leads

There are an increasing number of businesses that are discarding traditional telephone infrastructures in exchange for Voice over Internet Protocol (VoIP) services due to the many benefits that VoIP offers.  Regardless if you use VoIP over your computer or you are a larger business using a hosted VoIP provider, switching to VoIP has many advantages some of which include cost savings (can be as high as 80%), connecting multiple offices, allowing workers to telecommute, and much more. Continue reading

Stand Where Interested Prospects Can See You

Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign was actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously, wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Your Appointment Setting Campaign Must Be In All Streets (Virtual Ones Included)

Take mobile for example. Now if your business was something like, say, an energy procurement firm you would wonder why it would matter. You presume that the streets for your sales prospecting campaign are those set close to those mulling over their energy bills, not browsing their phones or iPad.

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Telemarketing Tip: Conceal, don’t feel

Telemarketing requires you to hold emotions that might get you fired once you don’t know how to conceal it, so you won’t feel.
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