Tag Archives: b2b appointment setting

Your Double Life and Your Lead Generation Campaign

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage in the behavior regardless. And ironically, nothing makes this easier than the front created by your marketing campaigns.

 

Does this mean that your campaign’s doomed to fall from the curse of bad PR? Think again. Not all double lives are the kind that paint the shadiest scenes of corporate drama. Sometimes just being anything besides a sales rep (or a sales prospect­) is enough to create a different identity that needs knowing better.

 

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Appointment Setting Tips – When Insanity is the New Normal

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The question is has your business realized it yet?

Sure, there’s still merit to saying the right things carefully. Punctuality’s still good as is focusing on the client’s needs. Common courtesy is still crucial if you want a successful appointment setting campaign.

 

And yet, how much of these objectives are actually attached to the trappings made up about corporate life?

 

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Lead Generation Tips – Perception VS Technical Facts

You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact.

 

Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute misconceptions about your industry. Shouldn’t it be about time to adopt the opposite approach?

 

Why not value people’s perception instead of always betting on technical facts?

 

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Appointment Setting Tips – Let B2B Prospects Create Their Menu

Creating good buyer expertise is a common objective for marketers, including B2B ones. So in the process of appointment setting, you’re essentially trying to get your customer in a real buying mood. (Yes, we all know it gets more complicated than that but don’t forget simplicity is also another marketing objective.)

 

There are a lot of movies showing business meetings happening in gourmet restaurants or jazz bars. But business clichés aside, those are still legitimate examples of creating good buying experience. What’s more important however is that those experiences are created indirectly by the prospects.

 

Simply put they’re making the menu.

 

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