Tag Archives: b2b appointment setting

Dragging Appointment Setters To Victory

It’s at the end of the campaign. You’re nearing your goal for both leads and sales. But at the same time, you feel like you’re at the end of your rope. Your time’s nearly used up (and so are your resources). Success seems so close but it feels like you might just collapse with your hand reaching for it.

 

We’ve all seen this movie before. How is it that the heroes always manage to push themselves so hard? How can your appointment setters bring themselves up in the same way and give your business one last push for victory?

 

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Can Appointment Setting Services Have Emergency Take-Offs?

In action movies, sometimes there’s no waiting for the car/plane/ship/sub/robot to get moving. Sometimes everyone just has to scramble as the vehicle moves out and takes off. In such cases, it’s usually because there’s a lot of heat going on.

 

What about in your appointment setting campaign? Is there are danger to treating it the same way? Are their cases where you just have to make do with what you know about your target market? Can you plan a course during the heat of the moment? What are the things you can’t possibly go without?

 

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Outsourced Appointment Setters – Veterans in a New War

Some say war never ends. It just takes different shapes. The weapons change. The casualties change. Even the drama change. What doesn’t change are the conflict and the soldiers fighting in it.

 

Marketing is that conflict. In an age where information values even higher than guns and goons, everyone is scrambling to deliver the most relevant information. Only then can attention be gained, appointments are made, and your salespeople score victory. Still, not everyone can be a seasoned soldier in this field. That’s why you outsource.

 

But how is it that the people with no fighting experience ever manage to direct those who do? Is it really possible for you to work with a company that seems to know a lot more than you?

 

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From Appointment Setting to Family Gathering

Appointment setting is still normally a one on one process. The person your marketers and salespeople engage with may represent the interests of their company. However, they’re still just one representative.

But of course, there are cases when more than on decision maker has been brought on board for the sales appointment. This makes for longer meetings but still not too difficult (especially for expert sales reps).

What can make it tricky though is if there’s more between those people besides the business itself.

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Black Friday and the B2B Shopping Experience

Most people who first hear of Black Friday either mistake it for a post-Halloween gig or some religious thing.

 

Then again, is there really a big difference?It’s the day when shoppers race to the nearest stores like the Devil was on their heels. And even then, the Cyber Monday that follows has folks just as obsessive. People forsake sleep and do crazy and admittedly stupid things in order to shop for those discounted items for themselves.  It kind of sounds like that scene from that one Justice League episode where Wonder Woman mistakes a mall for a temple.

 

Superman: “Yes, for those who worship their credit cards.”

 

But you know, maybe it’s that sort of obsession that really highlights the difference between B2C and B2B marketing.

 

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