Tag Archives: b2b blogging

Using Telemarketing to Tap Lurkers

A common challenge among social media marketers is the 90-9-1 rule. 90% of your followers are lurkers with only 9% engaging and the 1% actively creating content of their own.

 

B2B responses to this challenge are many, including better targeting, more engagement, as well as the occasional direct telemarketing campaign. What good are lurkers when you can’t get them out of their hiding place right?

 

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Restocking B2B Marketing Resources – Part 3

Last week, we discussed the two different resources used by telemarketers and email marketers and how they keep them stocked during B2B lead generation campaigns. Today, you’re going to learn about a resource that’s a wee bit trickier: content.

 

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