Tag Archives: b2b lead generation

Sales Lead Generation Tips – Know When The Land turns Dry

The relationship between today’s marketers and the Google search engine has always been a turbulent one. However, this relationship is just but one of the many the search-engine giant has with the rest of the world. And while you can argue that marketers have quite an impact on the development of its search engine, the impact of other influences shouldn’t be underestimated. You have the views of those using the system to locate information. You also have those taking it further by calling legal actions and controversies against the giant (just search “Right to be forgotten”).

 

Hence, it’s important that your sales lead generation strategy is prepared for the worst: when the land of SEO is no longer fertile because of it.

 

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Using Sales Lead Generation to Keep Prospects Converted

You’ve all heard the phrase ‘preaching to the choir’ and it’s often a metaphor used to discourage spending money on the already converted. On the surface, it makes a lot of sense (especially from a B2B marketing standpoint). Sales lead generation can be costly and you don’t want to invest any more of it than you already have to.

 

But what if you actually do have to? Are you certain that once a prospect’s been converted to buy your solution, they’re going to stay converted?

 

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Old Customers Influence New Sales Leads

You’ve heard of using other customers to influence the rest of the market. It’s a common element in social media marketing strategies. However, what about old customers specifically? Can they really make a difference in your sales leads? Sometimes differences of opinion can vary across generations of different prospects (especially when you’ve managed to stay in business for so long).

 

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Lead Generation Tips – Using Merchandising and Endorsements

No doubt you’ve already read up quite a bit on what merchandising and endorsement deals are. Still, aren’t these things a little out of place in a professionalized process like B2B lead generation? You might think that but the underlying concepts of both can be applied. Better still, you might already be applying them but just aren’t aware of it.

 

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Telemarketing Tips – Why Prospects Don’t Like Lines

 

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