Tag Archives: b2b lead generation

Targeted B2B Lead Generation Services Create Your Own World

You’ve probably seen this saying floating around the internet:

 

I live in my own little world, but it’s okay. They know me here.”

 

Occasionally this pops out on self-motivational sites or shared by the people who take pride in their own weirdness. But touchy as it is, you can actually apply this concept when targeting with your B2B lead generation services.

 

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Telemarketing Tips – Brushing off Guilt by Association

The term guilt by association really goes well with B2B telemarketing. Why? Because no matter how different lead generation is from regular consumer marketing, people still think you’re guilty all because you’re using a phone to ‘advertise’ something.

 

Then again, is telemarketing the only industry where businesses are tripped with this kind of guilt? What about insurance companies? Scandal and fraud make them popular media stereotypes. Janitorial services? Yeah, good luck cleaning up associations with blue-collar labor and illegal immigrants.

 

It’s sad. It’s reality.

 

You might as well do something about it eh?

 

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Misconceptions About Data Used in Lead Generation Companies

Data integrity is vital to the lead generation process. That’s why salespeople who outsource it often ask if vendors ever share the data they use with other customers.

Justified it may be, this leads to several misconceptions about how lead generation companies gather, store, and handle their data.

 

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Telemarketing Tips – Let Different Channels Market Each Other

As Game of Thrones is kicking off its fourth season, it won’t be long before comparisons between the book and the drama adaptation start stirring the fan forums.

 

It’s kind of freaky actually when you realize that an adaptation can be just like a form of cross-channel communication. You have the same message (in this case, one epic fantasy tale) but different means of getting it across.

 

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Getting Too Familiar via Telemarketing

Telemarketing is easier when a prospect is already familiar with your face and your company. That’s why it’s a common tool for maintaining B2B relationships. It adds a personal touch and it keeps your brand from sounding too automated, distant, and robotic.

 

Because of all this familiarity though, sometimes you end up behaving rather differently from when you first made contact with your prospect. But believe it or not, these subtle changes can either make or break the very relationship you’re trying to preserve!

 

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