Tag Archives: b2b lead generation

Lead Generation VS Leprechaun Lackeys

According to some legends, leprechauns grant wishes but not without any strings attached. One tale tells of a man who managed to get the secret of one leprechaun’s treasure only to find himself thwarted once he went to claim it.

 

You know this can sound a lot like some experiences with gatekeepers. Just when you think you managed to bypass them, suddenly you find yourself redirected to either the wrong person or worse, to the void of the voice mail.

 

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Funny Business with your B2B Marketing Content

April Fools maybe a month away but that shouldn’t keep you from giving folks a good laugh. People are always looking for a bit of fun (especially when a lot has happened to change the media landscape). But despite all that, B2B marketers still struggle with the same, dreary and excessively professional content.

 

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The Other Star Players of Your Telemarketing Team

A lot sure happened during the latest Superbowl. You had Bruno Mars, a halftime of blockbuster trailers, creative corporate ads and of course, the astounding first-time victory for the Seattle Seahawks.

 

Despite the top offensive strategies of the Broncos, it was well received by an equally quick, defensive response by the Seattle-based football team. But in football, the star players aren’t the only ones who make the game.

 

Likewise, a telemarketer isn’t the only primary asset of your B2B lead generation campaign.

 

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Humanizing the B2B Telemarketers

According to Mashable, telemarketing is considered among the 10 jobs that could be replaced by machines. And top it off, robocalls are being used to champion this cause.

 

Naturally, many apologists for the B2B telemarketers commonly point out that robo-calls can hardly deliver the quality service demanded in their line of work (e.g. lead generation, appointment setting, prospect nurturing etc). On the other hand, has anyone ever considered how this calls for something else? What about humanizing the telemarketer?

 

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B2B Sales and B2B Marketing – Straighten Out Their Versions of the Client

When marketing and sales clash, it’s always due to having a different version of a single client. It’s like the less extreme version of various groups have differing views on a historical person.

 

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