Tag Archives: b2b lead generation

Annoying Marketing Misconceptions

No matter how much hate telemarketing gets, it’s shocking how much of it come from misconceptions about marketing in general.

 

And whether it’s B2B cold calling or traditional advertising, the annoyance goes both ways. Do you think marketing experts like the wrong ideas people have about what they do? It’s bad enough that making rookie mistakes creates these misconceptions in the first place.

 

Continue reading

Making Appointment Setting Services Work Regardless of the Current Global Economy

B2B lead generation is downright pointless if you do not effectively combine it with providing appointment setting services that will help guarantee closing deals with prospective clients. However, you must learn to be flexible and learn to adjust to the ever changing needs of people regardless of their chosen industry, whether it is VOIP services leads, energy procurement leads, advertising leads, and so much more.

 

So exactly how can appointment setting services strengthen the lead generation of a company? You need to create a careful balance of both outbound and inbound strategies to come up with effective telemarketing services. Doing this will require a thorough research of the present situation of the industry, your target prospects and the products and services you will be offering.

 

The current global economy will barely make a dent on your business but only if you know how to play your cards right. It’s perfectly alright to take risks (no business exists without those) as long as they are calculated risks and well thought of. There comes a point when bold becomes stupid and you do not want to become the latter just to prove a point.

 

Make sure your appointment setting services only caters to key persons and decision makers who are well worth your time, effort and money. Needless to say, you’re burning money if you are always talking to middlemen, people who promise to get the message across to upper management at the soonest possible time, which of course, almost always does not happen.

 

Always remember that these sales appointments are one shot deals. If you fail to do it right on the first take, most likely you will not get a second chance. So give it your best to impress your prospects. Come in prepared, anticipate all possible questions, queries and concerns, but most of all, be there on time or better yet, be there ahead of time. Making clients wait is a big turn off, make a good first impression to help make the rest of your meeting smooth sailing.

 

Finally, choose a seasoned b2b telemarketing company to handle such appointment setting services for you. Tedious leg work will be off your back so you can focus on what you do best- nurturing your clients and providing them with the best products and services your company has to offer.

Are Sales Leads Lost To Customers’ New Interest?

You cannot have sales leads without any form of interest. Why else would a prospect tell you about their needs and what budget they have allotted for them unless they thought you offered a good deal? Their equation would not fit unless you happened to fit in. On the other hand, sales leads have to be qualified fast because prospects can take new interests. Are new interests always bad for business though?
Continue reading

Sales Leads – Understanding Their Actual Rate

Rates. The accounting practice can be quite familiar with them. Sales leads are a different sort of rate though. It is the kind of rate that many deem unpredictable or just hard to understand. Nobody can blame you really. There are so many factors like the tools being used, the market being target, as well as the actual people involved. On the other hand, starting with just those may bring you closer to understanding the rate of your incoming sales leads.

 

Continue reading

Sales Leads Should Not Result In Cultural Collisions

Accounting firms can find it tough to acquire sales leads when culture comes into play. Your company not only seems to speak a different language. Your values can also differ from your prospect businesses. But perhaps what can be worse is when you have actually acquired a lot of sales leads and the clash happens between them and a new target market.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...