Tag Archives: b2b lead generation

Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

When All Lead Generators Want the Gold

Leprechauns may only seem lucky but they arguably could have the short end of the stick when it comes to gold. Everyone seems to know where to find it!

 

It’s very much in the same way all the B2B lead generators in the world know where to find their gold: contact information. Prospects everywhere seem bombarded because, one way or another, some confounded marketer got a hold of their number or email address. The result is that they’re inundated and the toughest ones make for an even harder sell.

 

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Outsourced Telemarketing Has its Own Long-Distance Awkwardness

There’s no denying the negativity of a long-distance relationship. What’s strange is that it’s not just romantic relationships that can experience these awkward drawbacks. Dealing with outsourced services can carry the same sentiment (even without the Valentine sentimentality).

 

In particular, outsourced telemarketing is one of those services that can be really thorny…

 

or easy enough to deal with.

 

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What Appointment Setters Can’t Do for 30 Seconds

Superbowl advertising sure gets a lot of hype for what are essentially just 30-second, bite-sized commercials. Marketers working in the longer process of B2B sales might even dismiss it all as pandering to the excess of impulsive, consumer culture.

 

But you know, what if there’s something these ads can do in thirty seconds that just can’t be done by your sophisticated B2B appointment setters?

 

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Can Sales Leads Self-Replicate?

It sounds like a snake oil salesman’s dream, customers who somehow create more customers without them doing a lick of real work.

 

Lazy as it sounds though, that’s still quite similar to how referral marketing works. Instead of your own marketers generating the sales leads, you rely on the good will of your own customers to do all the pitching.

 

One really uncommon way to look at it though is that you’re actually helping customers with helping each other.

 

Even grouches cooperate at some point.

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