Tag Archives: b2b lead generation

Is Lead Generation THAT Easy Nowadays?

The short answer is obviously no. However, there are a lot of lead generation and marketing tactics that seem so easy to pull off. You want a really shocking example? Look up the Masrani Corporation.

 

If you’re one of those who just went, “Hmm, a new client?” after one look at the site, you’ll be sadly disappointed. It’s fake.

 

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Sales Leads and Sales Teams – You’re Really Just Getting a Job

There are two ways to interpret the phrase, “Got a job.” One is the usual, “Hooray, I got employed!”

 

The other is the kind you hear when you’re watching a movie about hired mercenaries or bounty hunters. Expendables. Charlie’s Angels. A-Team. All these action flicks feature really rugged business relationships where ‘jobs’ are in fact complex assignments or missions (oh yeah, and full of shooting stuff).

 

But you know, the same thing could apply to sales teams and sales leads.

 

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Should Lead Generation Campaigns Align With Larger Events?

When you look at Black Friday from a strategic perspective, it sounds like a good date to release products and pepper marketing tactics that lead up to the big sale. Whether it’s toys and clothes or even groceries and gaming consoles, there’ll be plenty of people looking to score a big discount (and big profits for stores).

 

The same logic could extend to large, B2B events because they’re in anticipation for a coming season. Plenty of businesses could have their own Black Friday because it’s to prepare for workers going on holiday or because they predict sales at a particular average.

 

However, there is a dark side to Black Friday and applying the logic of letting an event increase the power of your lead generation efforts could also backfire.

 

Should Appointment Setters Care About Prospect Skillset?

Budget, Authority, Need, and Timeframe.

 

For those new to B2B marketing and sales, this is a good place to start defining leads before setting appointments. However, the reality is that there could always be more complex factors at work behind a prospects decision.

 

Skills should be of particular importance to appointment setters right about now. Much is discussed on the topic of managerial skills versus other core assets that could be of concern to yourself and to your prospect company.

 

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Telemarketing Tips – When Technical Details Are Just Minor

For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome.

 

By default, you’d normally switch to cutting out most of the technical talk and try to ‘speak human.’ But what if that’s not actually enough to take you there?

 

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