Tag Archives: b2b lead generation

Generating Sales Leads When Your Own Fans Sell You Short

Another popular marketing tactic that’s often blogged about is getting your own customers to market you instead of just your own marketing department. But while it’s true that referral marketing does help generate more B2B sales leads, there’s still a chance you’re being sold short by your own fans.

 

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Outsourced Lead Generation – It’s Hardly Political

It seems like for a lot of people, the only time they ever hear about outsourcing is when it’s the topic of a political debate. This, however, is just one of the reasons why so many misconceptions about outsourcing still exist.

Take outsourced lead generation for example. Like many hot-button topics, the truth is found in the middle ground of two unrealistic extremes. One of them is the idea that outsourcing is an executive/manager’s ticket from doing any real work and the other is that the tasks being outsourced can be so simple, they don’t really need any serious in-house investment.

 

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Telemarketing Tips – The Line Between Person and Position

A common yet effective piece of telemarketing advice is to always remember that you’re talking to a person. Regardless if they’re a gatekeeper you’re trying to bypass or the decision maker you’re trying to get an appointment with.

 

Still, sometimes the reality is that the position of the person remains to be the focus of your tactics and even the conversation. Why does this happen? What causes this to remain a necessity and how does it keep you from really getting the most out of your telemarketing campaign?

 

Tailor Telemarketing Into Your Tweets

In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. In the next, you’re looking for prospects on LinkedIn and Twitter.

 

Now is this really so bad? Actually no. Multi-channel marketing is arguably the true force of innovation in modern B2B lead generation. The challenge of course is how to have enough time, resources, and tools to tailor tweets and telemarketing to the rest of your overall prospecting strategies.

 

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On Sales Leads, Sales Experience, and Sketchy Statistics

Unless you’re Amish (or at least something close), you’ve encountered at least one statistic that served to contradict personal experience. Whether the topic’s political, economical, or old-fashioned business, it seems like the internet’s hotwired to find a statistic that will prove you wrong.

 

But perhaps what’s more startling is when these battle of numbers make their way into your sales appointments and shake up the process of generating sales leads.

 

Not helping Mr. Twain.

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