Tag Archives: b2b lead generators

When All Lead Generators Want the Gold

Leprechauns may only seem lucky but they arguably could have the short end of the stick when it comes to gold. Everyone seems to know where to find it!

 

It’s very much in the same way all the B2B lead generators in the world know where to find their gold: contact information. Prospects everywhere seem bombarded because, one way or another, some confounded marketer got a hold of their number or email address. The result is that they’re inundated and the toughest ones make for an even harder sell.

 

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Why Must Lead Generators Go Local in Order to Go Global?

For any seasoned marketer, the answer is obvious (especially if they’re well-versed in the marketing art of localization). When a B2B organization expands its reach and starts setting up base in different part of the world, going global and going local go hand-in-hand.

 

On the other hand, some lead generators might think that working on a purely online basis is enough to keep you from the responsibility of localized marketing.

 

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