Tag Archives: b2b leads

B2B sales Leads: Is sales important that reputation?

I’ve been wondering this for the past few days, Is sales more important than reputation? I mean I know Sales is important but does companies have to ruin its reputation just by getting a sale?

By the way, what I meant by ruining its reputation is by convincing prospects in a way that no one wants to, through spamming and irritating cold-calling. You wouldn’t want prospect say that your company is just like the rest, Annoying and useless when it comes to providing services and product usage.

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Is Content King of Your B2B Marketing?

Easier said than done. For years content marketing has emerged from simply being a medium for you to share insights that will fortunately be taken notice by your potential B2B leads to something that could make or break your B2B marketing campaign.

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Plan Your Appointment Setting Strategies Around Schedule Management

Like a lot of things in the B2B sales process, tying appointment setting strategies with schedule management seems like stating the obvious. Under the surface though, a lot of questions remain unanswered. Aren’t there different management styles?  What about time zone differences? Is punctuation a bigger deal in one region or in one industry compared to another?

 

Answering these questions might be too much to cover in a single blog post but here are some of the basic techniques to synchronizing your appointment setting strategy with the schedule management habits of any target market.

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Are Old Sales Leads Like Bad Sequels?

With the Golden Globe awards once again recently concluded, it might surprise some people that the winner for Best Animated Film was Dreamwork’s How to Train Your Dragon 2. That’s not to say it was a bad movie but simply because sequels aren’t know for a perfect record for success.

 

Likewise, sales leads are remarkably similar when it comes to how marketers treat them. Despite their long-term benefits, the conventional wisdom dictates the best leads are fresh acquisitions instead of making a sequel out of currently existing clients.

 

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Can B2B Leads Reveal An Old Customer’s Current Mindset?

The default answer to the title’s question would be yes. However, think about this carefully. This is an old customer. You should remember that the usual response of lead generators is to look up the customer’s past history.

 

While that’s well worth applauding, you should be careful about looking too far into the past and not concern yourself with what’s currently on a prospect’s mind. Are your B2B leads more like a trip down memory lane or does it have any current-event-type information your sales can immediately act upon?

 

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