Tag Archives: b2b leads

B2B Telemarketing Tips – A New Niche Is Like A Blank Map

Comparisons between niche markets and the Age of Exploration are quite common. A new territory has been seemingly discovered and all the great powers are determined to seize it.

 

But whereas the colonists had blank maps, B2B telemarketers have blank lists and blank industries. Did the blank maps stop the colonists though? No and neither should an utter lack of contact data keep you from exploring your own unknown territory.

 

Continue reading

Restocking B2B Marketing Resources – Part 3

Last week, we discussed the two different resources used by telemarketers and email marketers and how they keep them stocked during B2B lead generation campaigns. Today, you’re going to learn about a resource that’s a wee bit trickier: content.

 

Continue reading

Restocking B2B Marketing Resources – Part 1

B2B marketing can be like a farming game. You don’t just have to raise a single type of livestock or crop. You end up diversifying them. And in order to keep them growing, you need different resources.  Therefore, it only follows that restocking each type of resource requires a different methods.

 

Continue reading

How to be A B2B Marketing Matchmaker

Many enjoy using Valentine’s Day as a matchmaking occasion. Some folks just really find it cute when they end up bringing together a guy and a girl who look like they’ll make a good match.

 

These are the folks who don’t mind watching from the sidelines whose only problem is how indecisive both parties can get.

 

Marketers though can apply this as their own analogy.

 

Continue reading

B2B Marketing Tips – A Survival Guide to the Holiday Haze

As the year ends, folks tend to be pretty sluggish time when it comes to their work. Their minds tend to wander to thoughts of family, dinners, or simply lounging about the office. It’s not exactly the best state of mind for talking business. Emails. Phone calls. Websites. Even professional social networks. None of these really suit the seasonal mood.

 

But then again, that’s exactly why B2B marketers can be at their busiest this time of year. (Assuming they’re not caught up in the same post-holiday snooze.) The trick lies in keeping the campaign alive without killing this mood.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...