Tag Archives: b2b marketing

Restocking B2B Marketing Resources – Part 1

B2B marketing can be like a farming game. You don’t just have to raise a single type of livestock or crop. You end up diversifying them. And in order to keep them growing, you need different resources.  Therefore, it only follows that restocking each type of resource requires a different methods.

 

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Using Outsourced Telemarketing Companies for Personal Invitations

Okay, maybe ‘personal’ is a bit of a stretch. Outsourcing telemarketers to send out your birthday invitations sounds like something out of the 50s.

 

By personal, it simply means the business connections and networks you’ve personally built up. You’re proud of the connections you worked so hard to make. Despite that, it can be harder to get in touch with everybody as that network grows bigger in size. What if you or your business wants to announce a new product? What if you’re attending a convention and want everyone to know?

 

This is where outsourcing normally comes in. There’s only so much ‘personal’ action you can take before you’re crushed under the weight.

 

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From Appointment Setting to Family Gathering

Appointment setting is still normally a one on one process. The person your marketers and salespeople engage with may represent the interests of their company. However, they’re still just one representative.

But of course, there are cases when more than on decision maker has been brought on board for the sales appointment. This makes for longer meetings but still not too difficult (especially for expert sales reps).

What can make it tricky though is if there’s more between those people besides the business itself.

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Funny Business with your B2B Marketing Content

April Fools maybe a month away but that shouldn’t keep you from giving folks a good laugh. People are always looking for a bit of fun (especially when a lot has happened to change the media landscape). But despite all that, B2B marketers still struggle with the same, dreary and excessively professional content.

 

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Email Marketing Tips – Valentines Teach More than Just Good Design

Whether its love letters or marketing emails, people forget that they’re really all just messages. What makes them different is the kind of weight they carry and not the fact that one’s got a webinar invite while the other’s in a scented envelope.

 

This is important for marketers because the quality of a message isn’t just about metrics, systematic marketing tactics, or even template design.

 

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