Tag Archives: b2b marketing

Appointment Setters Should Really Have the Answer

Appointment setters take a lot of risks when they’re marketing via search. However, the biggest of them all might not have anything to do with the fickleness of Google nor the diminished attention span of mobile.

 

It might have to do with having an answer.

 

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What Appointment Setters Can’t Do for 30 Seconds

Superbowl advertising sure gets a lot of hype for what are essentially just 30-second, bite-sized commercials. Marketers working in the longer process of B2B sales might even dismiss it all as pandering to the excess of impulsive, consumer culture.

 

But you know, what if there’s something these ads can do in thirty seconds that just can’t be done by your sophisticated B2B appointment setters?

 

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Why Must Lead Generators Go Local in Order to Go Global?

For any seasoned marketer, the answer is obvious (especially if they’re well-versed in the marketing art of localization). When a B2B organization expands its reach and starts setting up base in different part of the world, going global and going local go hand-in-hand.

 

On the other hand, some lead generators might think that working on a purely online basis is enough to keep you from the responsibility of localized marketing.

 

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Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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B2B Marketing Tips – The Cure in Christmas Cheer

According to the Andy Williams song, it’s the most wonderful time of the year. It sounds pretty sappy (like a lot of Christmas movies) but maybe your B2B marketing team can learn from the idea of Christmas cheer being a stronger cure than plain, old medicine.

 

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