Tag Archives: b2b marketing

Alarmism and Appointment Setters

You know it could all be thanks to the internet that the world is more informed about the crazy things that are happening in the world. Recently, LeBron James made news for taking part in the recent “I can’t breathe.” protests. Meanwhile everyone from terrorists in Mosul to Russian commentators are swarming with laughable incredulity at the fracas.

 

But rest assured, that’s as political as this post is going to get. It’s just when you take a step back, you have to realize that this isn’t SNL. This is reality, the reality that anything being published can rapidly gain traction and notoriety as it jumps along whatever’s causing the latest global alarm.

 

This is same alarm can be of a great boon to appointment setters or it can be the worst mistake they’ve ever made.

 

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Using Lead Generation to Pass On Vital Expertise

While some businesses sell their products, others thrive in the business of marketing sheer knowledge. Whether it’s financial strategy, infrastructure planning, and even self-help, there’s always a market for raw expertise.

 

But more than products however, expertise can be dangerously subjective and their value is often volatile. As the world once again nears the end of another year, lead generation strategists have to wake up to this reality. It could mean the loss of vital information unless they know how to pitch its value properly to a new generation.

 

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Outsourced Lead Generation – It’s Hardly Political

It seems like for a lot of people, the only time they ever hear about outsourcing is when it’s the topic of a political debate. This, however, is just one of the reasons why so many misconceptions about outsourcing still exist.

Take outsourced lead generation for example. Like many hot-button topics, the truth is found in the middle ground of two unrealistic extremes. One of them is the idea that outsourcing is an executive/manager’s ticket from doing any real work and the other is that the tasks being outsourced can be so simple, they don’t really need any serious in-house investment.

 

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Tailor Telemarketing Into Your Tweets

In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. In the next, you’re looking for prospects on LinkedIn and Twitter.

 

Now is this really so bad? Actually no. Multi-channel marketing is arguably the true force of innovation in modern B2B lead generation. The challenge of course is how to have enough time, resources, and tools to tailor tweets and telemarketing to the rest of your overall prospecting strategies.

 

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On Sales Leads, Sales Experience, and Sketchy Statistics

Unless you’re Amish (or at least something close), you’ve encountered at least one statistic that served to contradict personal experience. Whether the topic’s political, economical, or old-fashioned business, it seems like the internet’s hotwired to find a statistic that will prove you wrong.

 

But perhaps what’s more startling is when these battle of numbers make their way into your sales appointments and shake up the process of generating sales leads.

 

Not helping Mr. Twain.

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