Tag Archives: b2b marketing

Lead Generation Tips – How Ending Trends Should Not End Marketing

FIFA 2014. Germany wins. The end. That’s pretty much what you can expect following the conclusion of the month-long sporting event. It’s like one big party. No matter how big or how fun the whole thing was, eventually the crowd goes away and it’s time to pack up.

 

This is actually a sticky situation in B2B lead generation. No matter how long or how complicated your sales process, this kind of excitement is still the key to attracting potential clients. That’s why you ride on trends like the World Cup. There is a major struggle to be in the biggest conversation because that’s where you think your target market is found. So once the party’s over, it seems like the game’s over too.

 

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B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

Ripping off another product may be a crime but can the same be really said about B2B marketing tactics? If one’s to look at FIFA’s sudden outcrop of animal oracles, the answer might be no.

 

The next question is how can marketers deal with this?

 

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Lead Generation Tips – Make Sense on All Accounts

Everyone (including B2B marketers) has been trying to tie in their content strategies around the 2014 FIFA World Cup. But while there’s no shortage of those ideas, one other aspect of the World Cup should tell you that your lead generation strategy needs to make sense on all accounts.

 

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B2B Appointment Setting – Making the Boss out of Your Prospects

Many B2B marketers still underestimate the weight they’ll be getting whenever they give everything they’ve got just to succeed in appointment setting. They say your customers are the real boss of your business but how many of those on marketing front actually take this statement to heart?

 

After all, your business has got to give them something or else why would they spend their money on you? You can’t exactly tell them that they’re not the boss of you because, in a strong sense, they are! They’re your potential customers! They’re your ticket to higher revenue!

 

Since they mean so much to you, why should they hold back on the demands?

 

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Telemarketing to Increase Your Connection to Community

The boom of the internet has not only increased the human capacity to communicate and express. It has also created its own, unique space that is purely created from that expression. Forums. Social networks. Online communities. It’s not surprising why telemarketing doesn’t seem to have achieved much in comparison.

 

Regardless, it’s also all the more reason why you can’t just throw your telemarketing stuff away. In age when communication itself creates spaces and communities, you’ll need all the tools to keep increasing your capacity to connect.

 

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