Tag Archives: b2b marketing

Sales and Telemarketing, Combat and Propaganda

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat and propaganda. Salespeople are more likely classified as combatants seeing as they’re the ones on the front lines, asking prospects direct questions and getting involved at the heart of prospect problems. Lead generators use tools like telemarketing more along the lines of swaying and shaping minds, much like the propaganda at the time.

 

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Using Telemarketing to Tap Lurkers

A common challenge among social media marketers is the 90-9-1 rule. 90% of your followers are lurkers with only 9% engaging and the 1% actively creating content of their own.

 

B2B responses to this challenge are many, including better targeting, more engagement, as well as the occasional direct telemarketing campaign. What good are lurkers when you can’t get them out of their hiding place right?

 

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Targeted B2B Lead Generation Services Create Your Own World

You’ve probably seen this saying floating around the internet:

 

I live in my own little world, but it’s okay. They know me here.”

 

Occasionally this pops out on self-motivational sites or shared by the people who take pride in their own weirdness. But touchy as it is, you can actually apply this concept when targeting with your B2B lead generation services.

 

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Are Your Drowning In Your Sales Leads?

It’s easy to think that getting a flood of sales leads is living the dream. It’s also easy to see how that dream turns into a nightmare. Think of a sudden stream of gold pouring all around you but you then realize you might just drown beneath it.

 

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