Tag Archives: b2b marketing

B2B Marketing – New Tech, Old Challenge

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction.

 

This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key to becoming something that’s not reduced to background noise.

 

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B2B Marketing Tips – Turn into An Easter Egg

Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films.

 

Examples range from surprising mini-games and in-game homage to Hidden Mickeys and Stan Lee cameos. What makes them so popular is the fact that they’re not only a cute marketing stunt, half of it is because people just like finding them.

 

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Is Your B2B Marketing Good Enough for the Easter Bunny?

In all stories and films featuring the Easter Bunny, he’s often depicted as a really elusive figure (like the spring time version of Santa Claus). No matter how hard kids (and in some weird cases, adults) try to get him on tape, he gives them the slip better than Bigfoot.

 

This sounds a lot like some cases in your marketing campaign. No matter how hard you try and search for this elusive, legendary prospect, it’s like such businesses don’t even exist!

 

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Telemarketing Tips – Let Different Channels Market Each Other

As Game of Thrones is kicking off its fourth season, it won’t be long before comparisons between the book and the drama adaptation start stirring the fan forums.

 

It’s kind of freaky actually when you realize that an adaptation can be just like a form of cross-channel communication. You have the same message (in this case, one epic fantasy tale) but different means of getting it across.

 

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Lead Generation VS Leprechaun Lackeys

According to some legends, leprechauns grant wishes but not without any strings attached. One tale tells of a man who managed to get the secret of one leprechaun’s treasure only to find himself thwarted once he went to claim it.

 

You know this can sound a lot like some experiences with gatekeepers. Just when you think you managed to bypass them, suddenly you find yourself redirected to either the wrong person or worse, to the void of the voice mail.

 

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