Tag Archives: b2b marketing

The Two Sides of Telemarketing (and Why They Matter)

One of the most popular icons associated with St. Patrick’s Day is the legendary leprechaun. But like many creatures of folklore, people have interpreted them in two ways. One is the typical old fairy dressed in green and the other is the same only he’s uglier and just downright evil.

 

Surprisingly, it’s not much different with a lot business industries and telemarketing is one of them.

 

Continue reading

Dragging Appointment Setters To Victory

It’s at the end of the campaign. You’re nearing your goal for both leads and sales. But at the same time, you feel like you’re at the end of your rope. Your time’s nearly used up (and so are your resources). Success seems so close but it feels like you might just collapse with your hand reaching for it.

 

We’ve all seen this movie before. How is it that the heroes always manage to push themselves so hard? How can your appointment setters bring themselves up in the same way and give your business one last push for victory?

 

Continue reading

Can Appointment Setting Services Have Emergency Take-Offs?

In action movies, sometimes there’s no waiting for the car/plane/ship/sub/robot to get moving. Sometimes everyone just has to scramble as the vehicle moves out and takes off. In such cases, it’s usually because there’s a lot of heat going on.

 

What about in your appointment setting campaign? Is there are danger to treating it the same way? Are their cases where you just have to make do with what you know about your target market? Can you plan a course during the heat of the moment? What are the things you can’t possibly go without?

 

Continue reading

Restocking B2B Marketing Resources – Part 3

Last week, we discussed the two different resources used by telemarketers and email marketers and how they keep them stocked during B2B lead generation campaigns. Today, you’re going to learn about a resource that’s a wee bit trickier: content.

 

Continue reading

Restocking B2B Marketing Resources – Part 2

Previously, you learned that today’s B2B marketing eats up a variety of resources and how to replenish them. Part covered telemarketing so now we’re going to discuss the different resources of email.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...