Tag Archives: b2b prospecting

Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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Telemarketing Tips – The Line Between Person and Position

A common yet effective piece of telemarketing advice is to always remember that you’re talking to a person. Regardless if they’re a gatekeeper you’re trying to bypass or the decision maker you’re trying to get an appointment with.

 

Still, sometimes the reality is that the position of the person remains to be the focus of your tactics and even the conversation. Why does this happen? What causes this to remain a necessity and how does it keep you from really getting the most out of your telemarketing campaign?

 

Sales Lead Generation Tips – Know When The Land turns Dry

The relationship between today’s marketers and the Google search engine has always been a turbulent one. However, this relationship is just but one of the many the search-engine giant has with the rest of the world. And while you can argue that marketers have quite an impact on the development of its search engine, the impact of other influences shouldn’t be underestimated. You have the views of those using the system to locate information. You also have those taking it further by calling legal actions and controversies against the giant (just search “Right to be forgotten”).

 

Hence, it’s important that your sales lead generation strategy is prepared for the worst: when the land of SEO is no longer fertile because of it.

 

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Outsourced Appointment Setting – Go Easy for Go for Broke?

There’s not one single way to outsourced appointment setting. This results in vendors catering to companies in many different ways. Some prefer them to do the whole shebang: contacting, qualifying, nurturing, and then just leave the signing to the sales rep. Others would rather have their sales rep put their own special touch. It’d be a waste of their own negotiating skills otherwise.

 

So which one are you? Are you cautious about outsourcing most of the responsibility or are you just making sure your providers live up to their promise?

 

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Is Your B2B Marketing Good Enough for the Easter Bunny?

In all stories and films featuring the Easter Bunny, he’s often depicted as a really elusive figure (like the spring time version of Santa Claus). No matter how hard kids (and in some weird cases, adults) try to get him on tape, he gives them the slip better than Bigfoot.

 

This sounds a lot like some cases in your marketing campaign. No matter how hard you try and search for this elusive, legendary prospect, it’s like such businesses don’t even exist!

 

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