Tag Archives: b2b prospecting

Loki’s Trickery and B2B Marketing

When do we start?

For those who still haven’t watched Marvel’s Thor: The Dark World, it’s still not much of a spoiler to know that Loki and Thor would be working together in this one. It’s all over the trailers.

 

Think carefully though. Why would the honorable God of Thunder need the assistance of Marvel’s most deceptive supervillain? Well, perhaps it’s because there’s a lot of stigma associated with trickery and illusion (not starting with other villains much like Loki).

 

And frankly, marketing gets slapped with the same negative connotations. Commercials, advertisements, and even contests are all viewed with suspicion by more sales-resistant buyers.

 

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Do Mobile Apps Appeal to a B2B Audience?

The rapid change of marketing is growing at a rate that cannot be ignored. In recent years, the general public has embraced the use of text messaging. In the advent of technology and internet, phones that were once used for simply texting and calling has now become a new window of communication and marketing.

 

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