Tag Archives: b2b sales leads

Bad Sales Leads are Like Mutagen

Many fans of Godzilla see him as the Japanese metaphor for nuclear weaponry. Others say he’s an environmental warning for the industries of science and technology. But whatever’s keeping the Big G going, it should also serve as a warning for marketers who neglect bad sales leads as if they were no more dangerous than radioactive waste.

 

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Targeted B2B Lead Generation Services Create Your Own World

You’ve probably seen this saying floating around the internet:

 

I live in my own little world, but it’s okay. They know me here.”

 

Occasionally this pops out on self-motivational sites or shared by the people who take pride in their own weirdness. But touchy as it is, you can actually apply this concept when targeting with your B2B lead generation services.

 

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Are Your Drowning In Your Sales Leads?

It’s easy to think that getting a flood of sales leads is living the dream. It’s also easy to see how that dream turns into a nightmare. Think of a sudden stream of gold pouring all around you but you then realize you might just drown beneath it.

 

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Outsourced Appointment Setters – Veterans in a New War

Some say war never ends. It just takes different shapes. The weapons change. The casualties change. Even the drama change. What doesn’t change are the conflict and the soldiers fighting in it.

 

Marketing is that conflict. In an age where information values even higher than guns and goons, everyone is scrambling to deliver the most relevant information. Only then can attention be gained, appointments are made, and your salespeople score victory. Still, not everyone can be a seasoned soldier in this field. That’s why you outsource.

 

But how is it that the people with no fighting experience ever manage to direct those who do? Is it really possible for you to work with a company that seems to know a lot more than you?

 

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Gathering Sales Leads For A Big Burst

If sales leads were comparable to a form of energy, you should try seeing it as the sort you can gather and then unleash in a very large burst. Think of those mega beams in science fiction. More often than not, there is brief period where power accumulates before being released into a devastating blast. Fortunately though, only good things can come if you are patient enough to gather your own energy procurement leads and then just burst!

 

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