Tag Archives: b2b sales

Good Appointment Setting and Alienation Are Incompatible

You can have two things that don’t work well together and you can have two things that are just outright incompatible.

 

This difference is surprisingly not clear for those engaged in appointment setting. Unfortunately, the line really shouldn’t be so blurry. There reason for this though is sometimes appointment setters can be all too desperate to produce sales that they forget some of the other things that matter in business.

 

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B2B Marketing Tips – The Cure in Christmas Cheer

According to the Andy Williams song, it’s the most wonderful time of the year. It sounds pretty sappy (like a lot of Christmas movies) but maybe your B2B marketing team can learn from the idea of Christmas cheer being a stronger cure than plain, old medicine.

 

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Sales Leads and Sales Teams – You’re Really Just Getting a Job

There are two ways to interpret the phrase, “Got a job.” One is the usual, “Hooray, I got employed!”

 

The other is the kind you hear when you’re watching a movie about hired mercenaries or bounty hunters. Expendables. Charlie’s Angels. A-Team. All these action flicks feature really rugged business relationships where ‘jobs’ are in fact complex assignments or missions (oh yeah, and full of shooting stuff).

 

But you know, the same thing could apply to sales teams and sales leads.

 

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B2B Appointment Setting Tips – Dealing With a Duggar

Whether you’re a fan of them or not, whether you’re religious or not, it’s hard to miss the financial chops of the Duggar family. These same financial chops though could literally chop your appointment setting efforts in half if you’re not prepared to deal with Duggar-style price wranglers.

 

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Sales Lead Generation Tips – Do Sales Reps ‘Get It?’

If you want another blunt summary of sales and marketing’s never-ending lover’s spat, you can say sales is like the rigid higher-up that’s often sucking the joy out of hip and trend-savvy marketing.

 

That’s right. Because even in B2B marketing, the need to be a little hip is increasingly relevant. That’s a hard sell, not really so much for B2B prospects but for sales reps that might still be stuck in the land of suits, ties, and corporate politics. (They’re like the pixies from Fairly Odd Parents.)

 

So while your sales lead generation campaign can be hitting it off, the same prospects you attract might be in an awkward situation with a sales rep that seem to take a very opposite approach. It’s like the webinar they signed up for didn’t happen and they’re still being served the same old recipe of boardroom boredom.

 

Is there any hope of them finally ‘getting it?’

 

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