Tag Archives: b2b sales

Sales and Telemarketing, Combat and Propaganda

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat and propaganda. Salespeople are more likely classified as combatants seeing as they’re the ones on the front lines, asking prospects direct questions and getting involved at the heart of prospect problems. Lead generators use tools like telemarketing more along the lines of swaying and shaping minds, much like the propaganda at the time.

 

Continue reading

Outsourced Telemarketing Tips – Learn to Shut Off at the Right Time

Salespeople sometimes need a vacation so it’s not surprising that they’ll want you to ‘shut down’ the source of all their appointments from time to time. However, like a real power switch, you need to be really honest with your outsourced telemarketing vendor about the exact time. If your salespeople plan on taking a leave on a particular day (or days even) then they should be the first to know.

 

Continue reading

Appointment Setters – Antidotes to Post-Valentine Potions

During the month of February, you can say it’s even a duty for most people that they forego their business interests in favor of their romantic ones. It explains why most workers try to leave early on Valentine’s Day.

 

But since that day’s long over, it’s back to work for your salespeople. And as marketers, it is your duty to make sure they still continue to make more appointments with potential customers and not just their dates.

 

Continue reading

Humanizing the B2B Telemarketers

According to Mashable, telemarketing is considered among the 10 jobs that could be replaced by machines. And top it off, robocalls are being used to champion this cause.

 

Naturally, many apologists for the B2B telemarketers commonly point out that robo-calls can hardly deliver the quality service demanded in their line of work (e.g. lead generation, appointment setting, prospect nurturing etc). On the other hand, has anyone ever considered how this calls for something else? What about humanizing the telemarketer?

 

Continue reading

Related Posts Plugin for WordPress, Blogger...