Tag Archives: B2B telemarketing

B2B Marketing Tips – A Survival Guide to the Holiday Haze

As the year ends, folks tend to be pretty sluggish time when it comes to their work. Their minds tend to wander to thoughts of family, dinners, or simply lounging about the office. It’s not exactly the best state of mind for talking business. Emails. Phone calls. Websites. Even professional social networks. None of these really suit the seasonal mood.

 

But then again, that’s exactly why B2B marketers can be at their busiest this time of year. (Assuming they’re not caught up in the same post-holiday snooze.) The trick lies in keeping the campaign alive without killing this mood.

 

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Black Friday and the B2B Shopping Experience

Most people who first hear of Black Friday either mistake it for a post-Halloween gig or some religious thing.

 

Then again, is there really a big difference?It’s the day when shoppers race to the nearest stores like the Devil was on their heels. And even then, the Cyber Monday that follows has folks just as obsessive. People forsake sleep and do crazy and admittedly stupid things in order to shop for those discounted items for themselves.  It kind of sounds like that scene from that one Justice League episode where Wonder Woman mistakes a mall for a temple.

 

Superman: “Yes, for those who worship their credit cards.”

 

But you know, maybe it’s that sort of obsession that really highlights the difference between B2C and B2B marketing.

 

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Telemarketers – Dealing with What They Get

As more people favor digital marketing channels, it’s not surprising that many B2B organizations are increasingly hesitant to use older methods like cold calling.

 

The practice itself is in need of serious refinement. There’s no arguing that nobody likes unwarranted calls. That’s why those who continue to use telemarketing have found ways to use other channels (like social media, email, live events etc) in order to generate permission.

 

But setting that aside, that still doesn’t get rid of the stereotypes and running gags surrounding the telemarketing industry. How do telemarketers handle hearing these things every day?

 

Do Not Call – One Law, So Many Rules?

Whether you work in the telemarketing industry or just use it for your own business, DNC lists can feel like Kryptonite. That’s not surprising given how first-timers don’t even take off any more because they don’t want to violate that one, single law.

 

So just what is it about this one law that trips them up? Is it because they presume it comes with so many rules?

 

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Quality Telemarketing Always Means Quality Communication

The title sounds like an old telemarketing lesson but you have no idea how the concept fails to ingrain itself in everyone. Oddly enough, advertising companies and marketers can relate plenty with it. Why? Communication, regardless of medium, demands quality. Unfortunately, some people forget that medium has an impact on that quality as well. Just look at the case between telemarketing to a phone and that of a cellphone.

 

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