Tag Archives: B2B telemarketing

Stand Where Interested Prospects Can See You

Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign was actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously, wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Your Appointment Setting Campaign Must Be In All Streets (Virtual Ones Included)

Take mobile for example. Now if your business was something like, say, an energy procurement firm you would wonder why it would matter. You presume that the streets for your sales prospecting campaign are those set close to those mulling over their energy bills, not browsing their phones or iPad.

Continue reading

Telemarketing Tips – When Technical Details Are Just Minor

For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome.

 

By default, you’d normally switch to cutting out most of the technical talk and try to ‘speak human.’ But what if that’s not actually enough to take you there?

 

Continue reading

How Offline Telemarketing Paints Makes a Realistic Combination With Online Lead Generation

You know what else is wrong with seeing telemarketing as obsolete? The extra baggage of assuming it’s also an unrealistic practice.

 

The truth though is this assumption is what’s unrealistic. People still uses phones. People still make calls in and out of office. In fact, people find it easier sometimes compared to writing an email or waiting for one as a reply.

 

Continue reading

Event Telemarketing Tips – The Work-Life Balance in Conferences

The bigger you are, the bigger your tradeshows could be. Whether these are events you organize yourself or you’re a high-profile regular of major industry conferences, it can harder to simplify your participation.

 

This can make a tall order out of your telemarketing campaign if it’s still been your primary means of business communication all these years. That’s not to say telemarketing is dead (when integrated in a larger multi-channel strategy, it hardly is). It’s just that the events themselves could be far more complicated to discuss in a single phone call/conversation.

 

One obvious indicator is the fact that the event itself has its own work-life balance.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...